Zelf, the startup that offers financial services around the metaverse and NFTs, hasn’t finished surprising us. From the first day of its launch and the start of its seed funding, the company shows exceptional performance. One can easily underline the confidence that investors place in this project. A well-deserved confidence in view of the innovative character and the services offered by the neo-bank.
A new fundraiser for Zelf
On July 27, Zelf launched a fundraising campaign on Republica platform of fundraising. This fundraising aims to support the development of the startup’s activities. It revolves around 3 main objectives: the acquisition of new customers, the development of a secure loan protocol in the metaverse and the recruitment of critical resources.
That said, less than 24 hours after the start of the collection, the young company obtained a $100,000 endowment. This funding round benefits from the support of companies such as FiveT Capital AG, specialized in asset management, and Polymorphic Capital, a venture capital fund focused on blockchain. Furthermore, it is intended exclusively for approved investors. To take part, the minimum bet is $2,500. In exchange, the backers receive preferred stock, which entitles them to priority status over ordinary shareholders. In addition, they have access to various bonuses depending on their level of participation.
However, the startup plans to launch a larger crowdfunding operation in the coming months. This time, the subscription floor will be much more affordable to allow as many people as possible to join the project.
Zelf is on the rise
The startup is on a mission to make financial services more accessible around the world. As such, the company offers banking services through popular messaging apps like WhatsApp, Facebook Messenger, Discord, Telegram and Viber. A feature that has already won over a lot of people.
Indeed, since its creation in 2020, the company has experienced a meteoric rise with a major movement recorded in 2021. Zelf credit cards are now held by more than 530,000 users in Europe, particularly in France and the United States. ‘Spain.
Otherwise, the platform had more than one million users worldwide as of June. At the time, it was launching in the United States with very optimistic forecasts for revenue and attendance. Indeed, the company plans to grow its customer base to more than 5 million users by 2023.
A goal that should not be difficult to achieve since Zelf is obviously very popular within the crypto community. Indeed, in 2021, the startup was voted best fintech Product Hunt at the Golden Kitty Awards. It was then named product of the month, week and day at the NFT.NYC convention held two months ago in Manhattan. It should also be noted that its waiting list currently totals more than 600,000 profiles.
That said, Zelf’s offer is so attractive that the company only pays a dollar to recruit new customers. This is 50 times less than the competition, according to her. Also, to accelerate its development, the company collaborates with a large network of partners, including Evolve Bank & Trust, Visa, Mastercard, Facebook, Apple and Google.
NFTs at your fingertips
To boost the adoption of Web3, Zelf, which claims to be the bank of the Metaverse, had the brilliant idea of integrating Apple Watch a function which allows their owners to trade and view their NFTs. Launched in June, it was a resounding success. In addition, the iWatch function can now host a number of NFTs equivalent to that present on the users’ Zelf account. By the end of this month, it will support the connection of wallets external starting with Metamask. Soon, it will integrate the wallets based on Solana (SOL). As a reminder, the Zelf service is currently compatible with NFTs issued on the Ethereum (ETH), Polygon (MATIC), Solana (SOL), Klaytn (KLAY) networks.
Zelf is one of the innovative startups in the Web3 industry that has grasped the challenges of popularization. This awareness is manifested not only in the services it offers but also in the way it communicates and promotes its different classes of investors. In addition, despite its relative youth, the company is carrying out very relevant targeted actions that can strongly accentuate its rise in the world of cryptocurrencies.