Vancouver tech company Unbounce is laying off 47 employees

A Vancouver-based tech company announced it had laid off 47 of its employees as the tech industry as a whole struggled.

With Wednesday’s layoffs, Canadian software company Unbounce cut its workforce by around 20%.

“For a tight-knit team like ours, this news is especially difficult – the people leaving us today are not just our teammates but our friends,” CEO Felicia Bocchio said in a LinkedIn post announcing the losses. jobs.

She said the decision was necessary given “the current economic environment”.

Unbounce produces landing pages for websites, which ask web visitors for their contact information in exchange for a piece of content, such as an e-book.

The company, which was founded more than a decade ago in Vancouver, uses artificial intelligence and machine learning to determine which landing pages perform better than others.

Tech industry insiders were quick to respond to the news on Twitter with disappointment, citing a number of other industry layoffs from companies including Thinkific, Shopify, Clearco and Article.

The official Unbounce Twitter account asked for help sharing the list of “incredibly talented team members” who have been affected by the layoffs in hopes of finding them new job opportunities.

“Please reach out directly if you are looking for specific skills,” Bochicchio said in his LinkedIn post. “I will do everything in my power to open up my network to help our people find their next big opportunity. »

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