Omi, the French startup that is shaking up the content creation market

Using state-of-the-art technology, Omi enables brands to model their products in 3D and create ultra-realistic visuals in minutes. A time-saving and competitive solution, which is already being emulated.

If content is the sinews of war for brands, it is clear that few players have succeeded in disrupting the sector. Indeed, as explained by Hugo Borensztein, CEO and co-founder of Omi with his brother Paul Borensztein, “Brands face several challenges. Due to its very short lifespan – less than two hours on Instagram – the content must be constantly renewed, and this, on a multitude of channels. Not to mention that to produce a quality message, content creation requires strong skills. A subject that the entrepreneur knows well, having spent six years at Meta as director of operations for Facebook, WhatsApp and Instagram for France, Spain, Portugal, Italy and Israel.

In this high-potential market, estimated at 100 billion for the creation of marketing content, and 300 billion for augmented reality, the startup Omi raises the question of automating content creation, thus giving brands the opportunity to take over (a little) the hand on a rhythm that has become frantic. Alongside a classic ecosystem, dominated by photo studios whose creative talent is undeniable, but who lack the ability to keep up with the volume and pressure of content creation, Omi is breaking new ground. Thanks to 3D technology, the startup offers brands the possibility of modeling their product catalog, and using it to create very realistic content for all media, whether web, print or even social networks. “With my brother Paul, (CTO and co-founder of Omi, editor’s note), we are used to pitching our company like the Canva of 3D” slips not without humor Hugo Borensztein. A baseline that could not be more effective.

Thanks to 3D modeling, Omi allows brands to generate content autonomously.

For having attended a live demonstration, it must be recognized that the result is stunningly realistic. Accessible from Chrome, Omi generates 3D visuals in less than 3 minutes. To achieve this result, the company sought out the best talents, wherever they were in Europe, even if this meant working remotely. “Our first fundraising (€750,000 in pre-Seed) allowed us to put together a team of expert developers to develop our solution, and market it after one year in hybrid mode to brands”. In March 2020, just before the first confinement, V1 was released. A priori unfavorable timing, which ultimately will bode well for them. “All the shootings were postponed, and the brands had no other choice but to invest in digital, since all the points of sale were closed”.

2 years after its launch, Omi has already attracted a portfolio of 200 customers, from major accounts like Nestlé, to startups. The company’s other strength? A remuneration model in the form of subscriptions, the first price of which starts at €225 excluding tax per month. “Always in the interests of flexibility, we opted for credits that brands can use as they wish between photos and videos”. Or how to use the principles of tokenization to infuse a playful character into the application.

Nestlé, one of the first customers to trust Omi.

Although the company is currently focusing on the French market, it is nonetheless aiming for the international market from 2023. An ambition that largely motivated the second funding round of 6 million euros in Seed conducted with the English fund Dawn Capital, leader in B2B software in Europe. “There are 13 of us, and we have 20 positions open for recruitment. A taskforce essential to open Omi next year to the European market, particularly in Spain, Portugal and Italy”.

With the ambition of giving brands the possibility of creating the 3D portfolio of their catalog, Omi contributes to democratizing topics related to augmented reality. “The potential of this market is estimated at 15 billion euros, which is a royal road for brands wishing to limit their returns, and increase both retention and their conversion rate”. A virtuous market in many respects, for which Omi is currently working on an application to connect Snapchat and Instagram cameras. Another angle of development? The Metavers. “For now the market is still in its infancy, but as soon as it is more mature, we want to make Omi the leading partner for the distribution of virtual reality objects, thanks to the depth of our product catalog” concludes Hugo Borensztein.

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