LG partners with SoundHound to bring Voice AI technology to its next-generation IVI systems

LG Electronics (LG) has signed a memorandum of understanding with SoundHound AI, Inc. (SoundHound), a global voice artificial intelligence (AI) player, to jointly develop advanced voice AI technology for the next-generation in-vehicle infotainment systems (IVI).

The partnership will leverage LG’s innovative IVI systems and SoundHound’s advanced voice AI platform, which enables conversational voice control, to bring updated convenience to the driver and passenger experience.

As an intelligence-driven consumer electronics and computing company, LG has been trying to inspire the automotive industry with new form factors. At the same time, LG is always looking for an innovative partner for the future of mobility.

SoundHound’s advanced voice AI platform is based on Speech-to-Meaning technologies ® and Deep Meaning Understanding ®. These technologies have enabled the evolution of the voice experience from a legacy command and control interface to more intuitive conversational features for drivers and passengers.

This new collaboration will also allow users to take advantage of SoundHound’s voice commerce partnerships, meaning drivers and passengers will be able to pay for gas, parking or even order food directly from their vehicle, simply by using the microphone. and the infotainment screen. Such voice-enabled commerce could help OEMs create new revenue streams through their connected vehicles.

Voice recognition is beginning to be adopted much more widely in the automotive segment, after initially only being available as an option on certain luxury vehicle models. As safety and ease of use improve, voice AI technology will enable car manufacturers to provide a range of services that will allow drivers to perform a variety of tasks hands-free and without leaving the road of the eyes. Its wider implementation will also improve any journey, or journey for those in the passenger seats.

As the market for virtual assistants is expected to grow significantly over the next decade, more and more automakers are recognizing the need to incorporate voice recognition functionality into their vehicle programs. In order to meet the expected increase in demand and to advance the technology, LG has partnered with the SoundHound. Both companies aim to bring innovative new features and voice capabilities to LG’s next-generation IVI systems to change the in-vehicle experience for a better life.

“We are delighted to partner with SoundHound and look forward to delivering new in-vehicle experiences by seamlessly integrating its voice AI platform into our latest IVI system architecture,” said Eun Seok-hyun, President of LG. Vehicle component solutions (VS) Company. “This partnership will allow us to better meet the needs of our customers in the automotive industry and create innovative solutions that will help drive the future of mobility. »

“Our agreement with LG will allow automakers of all sizes to deliver the kind of voice-activated infotainment experience that users expect at every stage of their lives,” said Keyvan Mohajer, President and CEO. from the management of SoundHound. “We are entering an era where people are beginning to expect to talk to devices the same way they talk to each other, and that those interactions will be helpful and proactive. This experience is made possible by the most advanced voice AI technology.

Based in Santa Clara, Calif., SoundHound is a leading innovator in AI-powered speech recognition and natural language processing solutions, operating in various industries including audio, telecommunications, financial services and the automobile.

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