Almost two-thirds (64%) of apps removed from Apple’s list had not been updated for at least two years, compared to just 20% on Google; 178 ‘Family Planning’ apps with more than 1.5MM downloads removed from the list, including Lunar – Period Tracker
PALO ALTO, Calif. and LONDON, August 3, 2022 /PRNewswire/ — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected television (CTV) and mobile advertising, today released the Q2 2022 Delisted Mobile Apps Report, containing information about mobile applications removed from the Google Play Store and Apple’s App Store. The analysis helps developers and advertisers recognize potential privacy and compliance breach threats.
Pixalate analyzed over 5 million mobile apps on the Google and Apple app stores, and found nearly 600,000 were delisted in Q2 2022, an increase of nearly 3x from to the 220 kB delisted in Q1 2022.
Through analysis of Google Play Store and Apple App Store apps delisted in Q2 2022, Pixalate found that:
- 592,000 apps were removed from the Apple App Store and Google Play Store in Q2 2022
- 8,652% increase in apps delisted from Apple’s App Store Q1-Q2 2022
- 64% of apps removed from Apple’s list had not been updated for at least two years, compared to just 20% from Google
- 35 Sberbank apps (sanctioned, Russian SOEs) delisted on Google and Apple
- Almost 100x increase in “Health and Fitness” apps removed from Apple in Q2 2022, including 178 “Family Planning” apps that had total downloads of more than 1.5MM prior to delisting, including Lunar – Period Tracker
- 49k+ removed from list in the second quarter of 2022, the applications were probably aimed at children
Combined, apps delisted in Q2 2022 had more than 117 million user ratings before being delisted, but the majority of them (82%) had no countries of application registration detected. The graph below shows the top 10 apps delisted from the Google Play Store in the second quarter of 2022, and you can download a list of the top 100 apps delisted here.
It’s worth noting that Apple removed 5,000 apps from the list in Q1 2022 before a seemingly complete cleanup in Q2 2022. Nearly two-thirds (64%) of apps removed from Apple’s list had no been updated for at least two years, compared to only 20% of Google. This indicates that Apple can target apps that have become “abandoned”.
Delisted apps may pose a risk to consumer privacy and security, as they may remain installed on the user’s device and the user may not be aware that they should remove the app.
What’s in the report
Pixalate’s Q2 2022 Delisted Mobile Apps Report includes:
- The extent of apps delisted since Q1 2021
- Sensitive information shared by delisted apps with advertisers
- Apps removed from list broken down by duration since last app update
- Apps likely to be directed to children that have been removed from the list
- Country of origin of delisted applications
- Apps removed from the list by app category
- List of apps removed from the most popular list
To download a copy of the Q2 2022 Delisted Mobile Apps report free of charge. You will also receive a listing of the 100 most popular apps that were delisted in the second quarter of 2022.
Pixalate is the market-leading fraud protection, privacy and compliance analytics platform for connected television (CTV) and mobile advertising. We work 24/7 to protect your reputation and increase your media value. Pixalate offers the only system of coordinated solutions across display, apps, video and OTT/CTV for better ad fraud detection and elimination. Pixalate is an MRC-accredited service for sophisticated invalid traffic detection and filtration (SIVT) across desktop and mobile web, mobile app and OTT/CTV advertising. www.pixalate.com
The contents of this press release and the Q2 2022 Delisted Mobile Apps Report (the »Report”), reflects the opinions of Pixalate regarding factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means the you are neither facts nor guarantees; and neither this press release nor the report is intended to challenge the reputation of any entity, person or application, but rather to report findings and trends relating to delisted applications. ‘Official Apple App Store and Google Play Store. (edited)